Movement With Purpose. Coached With Care.
Josie Williams brings a deep movement background to the BFunctional Fitness coaching team, shaped by formal training in ballet, modern, tap and jazz at Doreen Bird College of Performing Arts. After graduating, she spent time working in Canada, where she discovered aerobics, step and body conditioning classes, initially as a way to stay fit, but quickly found a passion for the energy, structure and results that coached fitness could deliver.
On returning to the UK, Josie committed to fitness professionally and qualified as an instructor. Over the years, she has taught a wide range of classes, including aerobics, step, boxercise, spin, circuits and body conditioning, building broad experience across different training styles and group environments. She also went on to become Manager at Dylan’s Health Club at Celtic Manor, further developing her ability to support people with different goals, abilities and starting points.
After taking time to focus on family, Josie returned to teaching and trained with Fitness Wales to qualify in Pilates. It was a natural progression from her dance background, combining movement quality, control, posture and precision. Pilates has now been at the heart of Josie’s work for over 22 years, with a particular focus on Mat Pilates and safe, effective technique.
More recently, Josie has also competed in three HYROX races across relay, women’s doubles and solo formats. This has added another layer to her understanding of functional fitness, resilience and smart training, connecting her technical movement background with the wider performance-focused environment at BFunctional.
Josie’s coaching style is structured, supportive and approachable. She believes exercise does not need to feel intimidating to be effective, and aims to create sessions where people feel coached, encouraged and confident. With clear guidance, consistency and attention to detail, she helps members build strength, move better and develop confidence that carries beyond the gym floor.
Why BFunctional?
Train With Purpose.
At BFunctional Fitness, every session is built around expert coaching, supportive community and clear progression, helping you move better, get stronger and train with confidence for life.
Expert Coaching
Train with a coaching team that works to shared standards, clear structure and high expectations, so every session feels purposeful, professional and effective.
Stronger Together
Be part of an inclusive and supportive environment where quality comes before ego, support is built in, and members train alongside like-minded people.
Structured Progress
From everyday fitness to race-focused goals, our programming gives you a clear path forward with consistent coaching and long-term progression.
Ready to Get Started?
Choose your route and take the next step with BFunctional Fitness.
Not sure which is right for you? Fill in our Get Started form and we’ll point you in the right direction.
Contact The Team
Whether it’s training, memberships, classes or something else, we’re here to help.
